Project Hop searches the world for unique hops from small, independent growers. Our beers showcase the unique regional flavours (terroir) of hops while supporting small-scale farmers. Our articles and videos take you behind-the scenes for a brewer’s-eye view of beer’s favourite ingredient.
What is Terroir?
A definition and 3 things to get you started.
Terroir means the unique flavours and aromas that result from the climate, soil and landscape where a plant is grown. It comes from the French word “terre” (land) and roughly means “of the land.” Beers made with 100% of their hops from a single farm are different from nearly all other beers on the market, which are made using hop blends from big commercial producers.
The story of hops
A fast-paced history of hops, the ingredient that changed beer forever (25 min read)
This is the story of beer as we know it today, told from the perspective of its sexiest ingredient. Follow the story of hops from medieval kitchens and monasteries through the rise, and clash, of empires, and finally to the modern craft beer industry that helped resurrect good beer after it nearly disappeared during the 20th century.
join the Project hop beer club
support our work to bring hops from independent farmers to the world. beer club members get exclusive content including articles, videos, homebrew recipes and a monthly virtual presentation + Q&A on the science and history of hops. you also get access to special members-only beers and discounts on all our products.
250 Years of IPA
LEARN ABOUT, AND TASTE, HOW THE ICONIC STYLE HAS CHANGED OVER THE LAST 250 YEARS
We produce an annual eight-pack that recreates historical recipes from the 1700s to the present, with one special beer that uses un-released experimental hop varieties from hop breeding programs to give you a glimpse into the future of the style.
The India Pale Ale (IPA) is the modern world in a glass. It began just before the Napoleonic Wars as an attempt to make regular pale ale more shelf stable, grew with the British Empire, nearly disappeared after two World Wars, and then surged back to life at the turn of the new millennium.